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Mitsubishi Pulls Blizzard Sponsorship Ahead of BlizzCon

Poorna Shankar Posted:
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In a report by Kotaku, it looks like Mitsubishi has pulled their sponsorship of Blizzard ahead of BlizzCon next week.

In speaking with The Daily Beast, it appears that a Mitsubishi spokesperson confirmed this withdrawal,

“Two days after the company announced that it would ban Hong Kong-based professional Hearthstone player Chung Ng Wai, Mitsubishi Motors Taiwan ended its sponsorship of Blizzard’s esports events, according to Erica Rasch, a spokesperson for Mitsubishi.”

It appears the original speculation of Mitsubishi’s withdrawal came from Reddit when some users noticed that the car maker’s logo was no longer present a tournament backdrop’s broadcast.

“Before: https://i.imgur.com/FweRHY4.png

After: https://i.imgur.com/k9lr7VX.png

Thank you Mitsubishi!”

BlizzCon begins next week, and we will of course be covering the event.


Poorna Shankar

A highly opinionated avid PC gamer, Poorna blindly panics with his friends in various multiplayer games, much to the detriment of his team. Constantly questioning industry practices and a passion for technological progress drive his love for the video game industry. He pulls no punches and tells it like he sees it. He runs a podcast, Gaming The Industry, with fellow writer, Joseph Bradford, discussing industry practices and their effects on consumers.