McDonalds and EA games (The makers of The Sims and The Sims Online) have made a landmark deal regarding in-game advertising. McDonalds will now be advertised in The Sims Online, and Sims can start their own McDonalds kiosks to make extra simoleons. McDonalds meals decrease your sims hunger levels and increase their happiness levels. Is this the start of true in-game advertising? I think so! So, when young children who play the sims, thik thatMcDonalds meals are fun and nutritious, you know who to point your finger at!
