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Massey: Subsciption Fee Creativity

Posted Jul 30, 2009 by Dana Massey

Massey: Subsciption Fee Creativity

With increased industry acceptance of micro-transaction, or so-called free-to-play MMOs, Dana looks at how companies can get creative with subscription fees to help them become a viable long term way of paying for MMOs.

Games can also get cute with multiple tiers of subscriptions. Why not provide players with options, not unlike ordering cable. When I play MMOs, I don’t raid. I don’t like raids, I don’t want to do raids and I don’t care about raids. Yet, I pay the same fee as people who raid. Why not let more casual players subscribe at lower rates, but without certain kinds of content. When you order digital cable, if you don’t want the Cooking Network, you don’t order it. Provide packages that gate content and let people trim down that monthly fee by lopping off kinds of content that they know they’ll never use. I am not saying raiders deserve to pay more, this is just an example. If the content were assemble into value packs, though, people could trim back in lean months, yet stay involved, and not have to pay for full access to a game if they don’t intend to use it all. This also gives players options. Right now the choice is simple: subscribe or not. If players could scale back, they might be more inclined to keep that account open.

Read it all here.

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