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Massey: Better Social Bonds in MMOs

Posted Jun 18, 2009 by Dana Massey

Massey: Better Social Bonds in MMOs

In this week's edition of "Dana Massey Asks Why Not?," Dana wonders pins down why he believes EVE has continued to grow, while many other MMOs have a much shorter shelf life. Is it content? Is it polish?

No. It's that CCP has engineered stronger social bonds than many of its competitors who have made socialization so easy, it's practically automated.

Modern mechanics have made pickup groups so easy that you people do not even need to talk to each other. That was fine for hermits, but when you can experience all the content, in groups, without ever saying a word, the pendulum has shifted too far in the other direction.

Think of it this way. If when you walked into a bar, there was a menu on your table of the people in there and what they had in mind for the rest of the evening and all you had to do was touch a button beside their name and voila, you were off… well, let’s just say the marriage rate in the United States would drop really freaking fast.

Check out the full article here.

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