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Making Fansites More Awesome

Posted Aug 14, 2009 by Jon Wood

Making Fansites More Awesome

In this week's column, Sanya Weathers hands out tips to potential fansite operators on how to get noticed within the industry.

I was talking with one of my favorite people the other day. She runs a pretty well known MMO site, with commentary, reviews, guides, maps, humor, and more. But it's not, or Ten Ton Hammer, or IGN - sites that are big enough to count as "sort of media" as opposed to fan media. I say sort of media because even powerful websites with millions of readers still wind up holding a bag of wind if someone inside the dev studio gets attention from a - gasp - print magazine.

Lest you think I'm kidding, I briefly wrote for a print magazine that never even got half of its issues to the printer, let alone sold. Somehow, I got my emails and calls returned from every studio with same day service if I was reaching out on behalf of the magazine.

Writing for the web, I only get that kind of love from a very few PR teams. Does that matter when I'm reviewing a game? No. Does it matter when I'm choosing my words during news announcements? No. Am I going to do things like edit unflattering screenshots and offer interview blooper do-overs when I'm talking to the PR people who treat web writers with decency? Hell, yes.

Read Making Fansites More Awesome


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