Exciting news from the team at Logitech G today as they announce a new partnership with Herman Miller. If that name sounds familiar, it should. Herman Miller has been one of the biggest names in luxury furniture, and specifically ergonomic chairs, for years. A specific product announcement is forthcoming but the company had this to say.
Logitech G, a brand of Logitech (NASDAQ: LOGI), and Herman Miller (NASDAQ: MLHR), today announced an exclusive partnership to research, design, and manufacture the next generation high-performance furniture solutions for gamers. Both companies bring years of design and engineering expertise in their respective fields, and together will address the needs of esports athletes, gamers, and streamers.
“At Herman Miller, we have a rich history of designing solutions to support people wherever they live and work,” said Tim Straker, Herman Miller’s Chief Marketing Officer. “We’re excited to combine our ergonomic, research-driven approach with Logitech G’s excellence in technology and innovation. Together, we’ll develop high-quality solutions that provide gamers and esports athletes with the utmost support and comfort.”
Like traditional sports, esports athletes and professional streamers need the right gear to perform at their best for long periods of time. In addition to long-term health concerns, esports athletes may also experience a loss of focus and a decline in overall performance due to discomfort. The solutions on the market today are not addressing these concerns—in fact, many of the products on the market today focus primarily on aesthetics, rather than research-proven ergonomic design, and can cause more harm than good.
"Logitech G is committed to creating the best gear for gamers. We make that possible through a unique collaboration process between our design and engineering teams, partners and our customers to translate needs and capabilities into products that gamers love,” said Peter Kingsley, Chief Marketing Officer at Logitech G. “Herman Miller was the obvious choice for us to partner with given their more than 100 years of expertise, Together we will deliver amazing products with advanced ergonomics, comfort and performance that gamers deserve."
What will the end result be of this partnership? Presumably, we’ll see a Logitech G branded gaming chair but without confirmation, that’s conjecture at this point. One thing is for sure, the market for racing-style gaming chairs is becoming crowded and needs an injection of fresh and exciting design. Hopefully, this partnership is the start of that.