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LOGIN 2010: The Future of MMO Monetization

Posted May 24, 2010 by Michael Bitton

LOGIN 2010: The Future of MMO Monetization's Carolyn Koh reports back from Turbine Executive Producer Fernando Paiz' talk at this year's LOGIN conference on the future of MMO monetization.

Fernando Paiz’s talk at the LOGIN conference was well attended.  The Executive Producer of Turbine’s Dungeons and Dragons Online, spoke on the experience of taking a subscription based AAA MMO to a hybrid monetization business model, one often termed “Freemium” in the industry, being as a subscription, an item mall and paying for content exist side by side. The talk was really “How to create a hybrid business monetization model 101” including sales tips, customer retention tips as well as a post-mortem of Turbine’s own experience.

The reason they turned to this hybrid monetization model was simple. DDO did not make their expected subscriber numbers. Fernando described the things they did right: party based RPG questing, faithful adaptation of D&D, fast action combat & diverse characters.  He then listed the things they did wrong: hard to solo, only 10 – 16 levels, no open world, no PvP & perceived hard-core niche game.

Read The Future of MMO Monetization.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB

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