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Kickstarter MMO Magic to Master Pulls Fake Testimonial Reviews After Being Caught Using Them; Claims They Were For 'Testing Purposes'

Joseph Bradford Posted:
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Earlier this morning, Kickstarter MMO Magic to Master was found to be using fake testimonial reviews by many sites on their funding page for the MMO, including a fake review attributed to MMORPG.com.

The reviews (spotted by MassivelyOP's Bree Royce - thanks for the heads up!) were listed as "testimonial reviews" on the Kickstarter page, which were clearly aimed at propping up the MMO in the eyes of potential backers. The "reviews" were each unique and written in a way that was aimed at giving glowing praise to Magic to Master, despite them never actually being written by the outlets mentioned. In total, there were eight fake reviews, with outlets such as IGN South Asian, Digital Trends, GameRant, among others.

Fake Testimonial Reviews

Each "review" was accompanied by the outlet's logo, as well as a 5-star rating (we use a 100-point system, as our review policy page details). Since this was brought to our attention, I tweeted out confirming that we in fact did not write this "testimonial review" and that I would be reaching out to the developer to get these pulled.

Between that tweet and Massively's article, the fake "testimonial reviews" were pulled, but not before the developers claimed they were simply on the page for "testing purposes."

Quite the elaborate test that might have stayed up there as long as no one noticed as well.

The developer has since apologized and taken down the fake reviews, leaving up the Hero Engine testimonial as its sole testimonial. The developers have claimed in a DM that it is an "official" review.

Readers on our forums might find the name of the game familiar, as it was recently pushed by the developer in our community. As the track record with Kickstarter MMOs - especially ones with goals that are unrealistic as to the costs of MMO development on the whole - is spotty at best, this does nothing to engender a community to back a project. 

Ta, MassivelyOP.


Joseph Bradford

Joseph has been writing or podcasting about games in some form since about 2012. Having written for multiple major outlets such as IGN, Playboy, and more, Joseph started writing for MMORPG in 2015. When he's not writing or talking about games, you can typically find him hanging out with his 10-year old or playing Magic: The Gathering with his family. Also, don't get him started on why Balrogs *don't* have wings. You can find him on Twitter @LotrLore