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Jeff Anderson to Launch Play Hard Sports

Posted Apr 23, 2008 by Keith Cross

Jeff Anderson to Launch Play Hard Sports

Former Turbine Chief Executive Jeff Anderson, who left that post last October, has moved on from that post, to create Play Hard Sports Inc., which will be an online location for sports fans to get sports news, play casual sports games, and take part in fantasy sports leagues.

As chief executive of Westwood videogame company Turbine Inc., Jeffrey Anderson helped turn the fantasy world of J.R.R. Tolkien into a popular online game. Now Anderson's launching a new gaming venture that'll cater to a different kind of fantasy - the athletic kind.

Anderson, who stepped down as Turbine's chief executive in October, is launching Play Hard Sports Inc., a Foxborough company that plans to create an online haven for sports game fans. Bolstered by $5 million in funding from venture capital firm New Enterprise Associates, Play Hard will offer easy-to-play "casual" sports games for desktop computers.

"I think it's a great thing to have this started here, the best sports city in America," said Anderson. Play Hard will run fantasy sports leagues and offer news feeds about events in the real world of sports. But its main feature will be online sports simulations that combine the simplicity of casual games with the deeper character development of online games like Turbine's The Lord of the Rings Online.

Read more here.

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