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It Is What It Is

Posted Jun 16, 2010 by Michael Bitton

It Is What It Is

Free to play columnist Richard Aihoshi wonders at some people's unwillingness to accept LOTRO's announced change of business models.

Richard Aihoshi

After the announcement 10 days ago that The Lord of the Rings Online will become free to play this fall, it took almost no time at all for the silly reactions to begin.  Considering the hate-on some people have for anything and everything F2P, it was no surprise they didn't like the news.  But it was almost comical to see some of the spin doctoring they engaged in to try to soften or negate the impact on their tender psyches instead of simply admitting what's happening with the game and in the MMOG market. 

For example, one point of view was put forward stating this isn't an important development because LOTRO doesn't qualify as a major subscription title since it only has a single-digit share of that market.  The problem is that if we apply this particular criterion, practically every single release aside from World of Warcraft could adopt F2P, and not one of the conversions would be significant.

Read It Is What It Is.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB

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