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Insta360 Launches New 4K Link Webcam, Aims To Dominate The Home Office

Joseph Bradford Updated: Posted:
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Insta360 has launched a new webcam aimed at dominating the home office, whether you're using it to live stream your gameplay or create the most efficient - and eye-catching - work-from-home setup.

The Insta360 Link is described by the company as an AI-powered, 4K webcam. The camera combines the sensor technology Insta360 is known for to give crystal clear video quality in the home office.

The camera itself supports video resolutions of up to 4K30, digital zoom, AI-tracking, and onboard dual noise-canceling microphones. The webcam itself is attached to a gimbal stand that can swivel, giving you the ability to create vertical, portrait mode videos for social media, as well as take advantage of advanced features such as Desk View, overhead view and privacy settings. 

The sensor itself here is on par with some of Insta360's action cams, and the AI tech under the hood aims at providing a ton of versatility. The sensor can utilize the Link's HDR modes, as well as the camera's fast focusing, which Insta360 claims can "focus way faster than other webcams, while auto exposure keeps the video looking natural."

The gimbal is a 3-axis design that uses an AI algorithm to track the person in the camera's view. This means that during presentations you can move around naturally with the assurance the camera will keep you in frame, while game streamers can celebrate a win jubilantly knowing their audience will have every moment clearly captured  for them. Reminds one of Apple's Center Stage feature that was touted during their last reveal.

For those of us whose home offices have become our only office, the work-based applications here on the Insta360 Link aim to drive home more value. Whiteboard mode allows you to easily zoom in on a presentation you might be showing off, while switching to desk mode can let you share your work on video without needing to adjust the placement of the camera itself.

The Insta360 Link isn't cheap, however, starting at $299.99 on the official website. Compared to other webcams it's a bit pricier, offering a ton of features versus more modest options like the Elgato Facecam. However, if you're looking for something that can provide some best-in-class features and versatility, it's definitely one to keep an eye on.


Joseph Bradford

Joseph has been writing or podcasting about games in some form since about 2012. Having written for multiple major outlets such as IGN, Playboy, and more, Joseph started writing for MMORPG in 2015. When he's not writing or talking about games, you can typically find him hanging out with his 10-year old or playing Magic: The Gathering with his family. Also, don't get him started on why Balrogs *don't* have wings. You can find him on Twitter @LotrLore