With the opening of IndieGogo to small investors starting today, Artcraft is considering a new round of fundraising for Crowfall to test out the new opportunities. Under the newly released structure, Artcraft could conceiveably offer investors a chance at a stake in Crowfall's success.
According to an article in today's New York Times:
Starting on Tuesday, the site will give entrepreneurs the option of offering backers an equity stake in their projects and creations. Indiegogo is the first major crowdfunding site to use a new securities rule that took effect six months ago, allowing ordinary investors to risk up to a few thousands dollars a year backing private companies.
“When Indiegogo called us, that flipped the equation,” Mr. Coleman said. “It changed the math from ‘this isn’t something we feel comfortable risking,’ to ‘let’s try it!’ We have some very, very passionate fans, and we think it would be cool to let them have the opportunity to invest.”
Read the full article at the link above.
What do you think of the news and of the possible IndieGogo campaign by Artcraft? Would you invest?
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Celebrate the Warcraft 30th Anniversary with us in Boston!
