In Game Currency Buys Way to Runefest

A pair of RuneScape players have taken advantage of the "Bond" system in the game to earn virtual goods to exchange for real world items. The two exchanged bonds to fund every portion of a trip to London and the annual Runefest celebration, including airfare, spending money, hotel and a ticket to the fan festival.

Since their September 2013 debut, around 2.3 million Bonds have been purchased; more than 80 percent of those Bonds have been redeemed for membership, with 27.6 million membership days obtained to date. The introduction of Bonds also had a swift and dramatic effect on the levels of gold-farming in the game, which plummeted by 81 percent within weeks, and also helped bring a more stable in-game economy for players. Over the past year, more than 316.5 billion in-game gold pieces have been sunk into Bond trades by the community.

Find out more on the RuneScape RuneFest site.