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Great Expectations - SW:TOR

Posted Mar 24, 2010 by Jon Wood

Great Expectations - SW:TOR columnist Scott Jennings takes this week's column inches to look at why Bioware's Star Wars: The Old Republic has the potential to be a disaster for the MMO industry as a whole.

Scott Jennings

Something I've been harping on, probably annoyingly, is how the MMO industry needs more independence - specifically independent developers, free to experiment with innovative designs, veer from the path of cranking out more of the same, and avoid a lot of the misery involved in the codependent relationship that much of the gaming industry suffers through with publishers and associated developers.

Electronic Arts has a different idea. Unsurprising, since EA isn't exactly a scrappy indy! Electronic Arts' different idea, apparently, is to spend every other MMO developer into the ground. Or maybe just spend themselves into the ground. Because, as industry analyst Arvind Bhatia reported from an EA investor's conference:

Although "earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible." He added that a little over 1 million subscribers is needed to reach the break-even point, but the ultimate goal is to get several million subscribers.

Check out Great Expectations - SW:TOR.