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G.I.R.L. Power

Posted Aug 19, 2008 by Jon Wood

G.I.R.L. Power

Carolyn Koh recently attended SOE Fan Fare. While there, she attended a panel on SOE's Gamers in Real Life (G.I.R.L.) program which promotes women in game design. Today, Carolyn files this report:

Gamers in Real Life, G.I.R.L is the name of the initiative started by Sony Online Entertainment in 2007. They had a straight forward mission: To positively influence how women are portrayed in games and to influence game content to appeal to women. Sara Kaplan, PR Manager for Sony Online Entertainment spearheads all the G.I.R.L. initiatives at SoE and was pleased to introduce the panel this first day of SoE FanFaire 2008.

Moderated by Dana Jongewaard, Editor-in-Chief of IGN.com, the panel members were drawn from Sony Online Entertainment. Torrie Dorrell, Sr. VP of Global Sales & Marketin, Laura Naviaux, Director, Global Brand Marketing, Lorien Gremore, Producer of The Agency, Laralyn McWilliams, Lead Designer of Free Realms were included as well as Julia Brasil, the first G.I.R.L. scholarship recipient.

Read the article here.

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