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Gaming Video Content (GVC) is a Viewing Juggernaut & Bigger Than You Believe

SuperData Research has a new report, most of which we can view, that contains some really interesting factoids about Gaming Video Content, or GVC. It will probably come as no surprise that 665M people regularly watch GVC with 46% Female and 54% male viewership. In addition, the average income is around $58K per year. These folks, according to the report, are watching GVC rather than primetime television, a startling shift from past eras.

Here are a few amazing stats:

  • More people watch GVC than HBO, Netflix, ESPN and Hulu combined
  • GVC earnings are expected to hit nearly $5B this year alone, eclipsing some of the world's most lucrative soccer teams
  • GVC "is a must for publishers. Digital viewing is a valuable outreach tool for publishers, since two in three viewers watch gaming content to learn more about a title they want to play."
Check the images below for more information. We're just sorry the full report is hidden behind a $2500 price tag. However, what was provided, while perhaps no surprise, is still astonishingly interesting to see.
Do you watch Gaming Video Content? What do you think of the numbers presented? How can companies and advertisers leverage this audiences? Leave us your thoughts in the comments.
Source: PCGamesN
Suzie Ford / Suzie is the former Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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