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Gamers Share the 'Blame' for Microtransaction Angst According to SuperData

According to information compiled through SuperData Research, gamer spending has gone through the roof in recent years when it comes to microtransaction purchases and service-based monetization. Sales of add-on content far outpace the more traditional "box purchase" and, at least according to SuperData's research, "the trend shows no signs of slowing". 

Over time, research shows that companies may forego the traditional box price for games to move to something more akin to a subscription-based monetization model. This provides publishers an opportunity to expose players to other games in the company portfolio as well as help to retain communities. The feeling is that the lack of a pricetag for the initial game is an attractive one for gamers.

The findings come with a caveat, however:

But EA has a ways to go in fully understanding gamers’ appetites for microtransactions in different games. Activision’s Call of Duty franchise has consistently over-performed EA’s Battlefield in microtransactions by relying on character customization and weapons. However, EA have by no means been the first to get burned by what appears to consumers as money-grubbing techniques. Players of Assassin’s Creed Unity pushed back against what they saw as Ubisoft’s high-priced microtransaction shortcuts: they ultimately earned only 7% of the game’s additional content revenue.

Check out the full report at

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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