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Game to Go Dark for Earth Hour

Jon Wood Posted:
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On March 27th, businesses and homes across the world will go dark for an hour to raise awareness for energy conservation. Today, the folks at True Games have announced that they will be going dark as well.

True Games Interactive, an international multi-player online game developer and publisher, along with award-winning developer, Petroglyph, today announced that its highly-anticipated online, multiplayer action/RPG with strategic game play, Mytheon, which is now in closed beta at www.MytheonGame.com, will go dark for one hour this Saturday in honor of the global initiative to fight climate change. At 8:30 PM PST, the game's closed beta will go dark for one hour in support of the WWF's "Earth Hour 2010" https://www.myearthhour.org/home. The game will be back online at 9:30PM PST.

"As a company based in Austin, a city that has active policy that protects the environment, we feel a duty to proactively participate in saving the planet," said Jeff Lujan, CEO of True Games Interactive. "All of our titles, including Mytheon, are based on a strong belief in digital distribution of games-which means we do not have excess waste like retail packaging, transportation, etc., but we are willing to go one step further on Saturday and we call on others to do the same. Working together we can make a difference."

WWF's Earth Hour began in 2007 in Sydney, Australia when over 2 million individuals and 2,000 businesses turned off their lights for one hour to take their stand against climate change. By March 2009, hundreds of millions of people in over 4,000 cities in 88 countries officially switched off for Earth Hour. Earth Hour 2010 will continue to be a global call to action to every individual, every business and every community. A call to stand up, to take responsibility, to get involved and lead the way to a low-carbon future.

"It may seem like one hour can't make a difference, but with millions of people all over the world participating it really can," said Randy King, Senior Producer of Mytheon. "Together with True Games, we want Mytheon and the Mytheon community to be part of something that calls attention to how we can make a better future for all of us."

More on Mytheon, here.