MMOs have always let people tweak their characters. Garrett looks at this and where it's been done well.
One of the very unique elements in Diablo was the ability to create and name your own weapon. I remember getting the quest, getting the materials and taking that cube and being very excited about giving a name to my new axe. Just the fact that I could name the weapon was very cool. I did not really care what it did. The axe is mine now; it was personalized, and that alone was cool. MMOs fall short in allowing players to name and customize their own items. If you created a competitive level of gear in any end game, and built a quest chain around getting a piece of gear and customizing it with your own personal name, I cannot imagine a player who would not want to complete that task. MMOs should do more in giving players the chance to name and customize their items, heck at least their weapons.
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