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Free Zone: Mixed Revenue Models

Posted Oct 12, 2009 by Jon Wood

Free Zone: Mixed Revenue Models

Richard Aihoshi returns this week with a column that looks at exploring mixed revenue models for our favorite MMOs.

Richard Aihoshi

While it can often seem convenient to divide the MMO space into free to play and subscription sectors, it's not completely accurate to make such a simple, binary distinction since there are various areas where they overlap. What's more, I believe this gray zone holds significant potential for expansion. Indeed, I'm surprised we haven't seen more yet in the way of revenue models that aren't strictly one or the other.

For instance, I really can't help but wonder why at least a few more companies haven't followed the example set by RuneScape, which offers both F2P and subscription options. And it's not like this title didn't pull in players willing to pay regular fees. Jagex' release was the second MMOG to reach the coveted and elusive million subscriber plateau, which it managed to do despite pretty limited visibility in game publications, a situation that still exists now.

Read Free Zone: Mixed Revenue Models.

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