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Free Zone: Free to Play in 2010

Posted Jan 04, 2010 by Jon Wood

Free Zone: Free to Play in 2010 Free Zone Columist Richard Aihoshi explores the possibilities for the free to play business model in the coming year.

Richard Aihoshi

Except for anyone who is stuck in denial or a hermit, it was impossible to avoid seeing that 2009 was a positive year for the free to play space here in North America. Naturally, as we enter 2010, I'm eager to see what lies ahead over the next 12 months. In a similar vein, I'm also curious to learn what other people anticipate, especially those whose positions in development and publishing give them different perspectives from my own. While communications of this nature can often take place off the record, some members of the industry did agree to express their thoughts and expectations for public consumption.

Jeff Lujan is the CEO and founder of True Games Interactive, which currently has Warrior Epic in live service and Mytheon in preparation to begin closed beta, reportedly within the coming weeks. He believes the latter "will provide gamers the same quality experience that they find at retail," a goal that doesn't seem out of reach considering Petroglyph is an established western studio with a solid list of titles to its credit. Applying this focus on a broader scale, he also expects that several other offerings from various companies will contribute to raising the bar for F2P releases.

Read Free Zone: Free to Play in 2010.


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