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Free Zone: An Intriguing Year for F2P

Posted Dec 07, 2009 by Jon Wood

Free Zone: An Intriguing Year for F2P Free Zone Columnist Richard Aihoshi writes this look back at the year 2009 from the perspective of the Free 2 Play side of the MMO business.

Richard Aihoshi

With 2009 winding down, it seems only natural to look back at some notable things that have happened in the free to play space since the beginning of the year. Of course, since the topics I've chosen to discuss - note that they're in no particular order - represent a completely personal, non-comprehensive selection, it's a dead certainty other people's lists will differ, quite significantly in some cases.

In this respect, I'm not expecting or aiming for any form of consensus. I look forward to seeing some very interesting and well thought out comments, whether they align closely with mine or not at all.

Continued growth despite the harsh economy

It's abundantly clear that F2P's market share is still growing, although due to the scarcity of empirical data, it's hard to gauge how quickly. My main focus here is dollars, not the grossly inflated and thus essentially useless registrant counts put out by publishers, or the incessantly increasing number of titles.

Read An Intriguing Year for Free to Play.


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