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Free to Play in 2010, Part Two

Posted Jan 11, 2010 by Jon Wood

Free to Play in 2010, Part Two

Last week, Free Zone columnist Richard Aihoshi looked at the possibilities for the F2P sector of the MMO genre in the coming year. Today, industry players Sean Kauppinen and Jon Belliss weigh in with their thoughts.

Richard Aihoshi

After last week's column was published, I received a couple more opinions from contacts within the game industry. Since they added some breadth to the topic, I decided to extend it to this time as well.

Sean Kauppinen is no stranger to the MMOG space. Among his extensive credentials, he acted as Frogster America's interim CEO for the launch of Runes of Magic. Currently heading his own consultancy, International Digital Entertainment Agency, he believes F2P will benefit from the rise of social games as some of their users seek alternatives that augment the interactive side by offering more play value. Considering the example he cites, Farmville, reportedly has over 70 million accounts, even a small percentage would mean a lot of new players. Naturally, he expects titles offering the familiar social tools and touch points that games have on Facebook to benefit first and most.

Read Free to Play in 2010, Part Two.


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