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Forum Spotlight: Churn Baby Churn

Posted Aug 09, 2007 by Jon Wood

Forum Spotlight: Churn Baby Churn

Community Manager Laura Genender takes a look at a thread from our forums that discusses the churn of players in MMORPGs. Why do we move on from the games we play?

The MMO market is in constant churn, with new games opening up, old ones closing down, new users arriving and veterans moving on. This week on the forums, user Swiftblade13 takes a look at one aspect of that churn: MMO boredom, or the defeat of the EverCrack Syndrome. What causes us to become disenchanted with a game?

Swiftblade13 opens, "I'm sure many things can cause it, but lets rule out a few to start with.... lets assume its an MMO you expected to like... so its not the genre etc that's bothering you.. it's the gameplay." In other words, for the sake of this article (and his thread) we are assuming that the genre and general setting is what you, the user, expected; if you wanted a fantasy RP game, you got a fantasy RP game.

He continues by describing his own experiences with MMO boredom: "When I tried EQ2 and LOTRO I simply lost interest after a few hours of gameplay. I rather suspect for me that its the ease of casual progression.. there is no challenge so it doesnt keep my interest."

Read the whole column here.