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Five Reasons to Be Concerned about LotRO F2P

Posted Jun 25, 2010 by Jon Wood

Five Reasons to Be Concerned about LotRO F2P

MMORPG.com's Bill Murphy writes the companion to his previous "Five Reasons to be Excited about LotRO F2P", examining the other side of the coin.

Okay, so by now the news has sunk in a bit. Lord of the Rings Online will be going Free-to-Play this fall in the grand tradition of Turbine's recent successful maneuver of switching DDO to F2P. Thing is, DDO was a failing game and the F2P conversion likely saved the title from extinction. What's the reasoning behind converting LotRO, by all means a still successful title? Players are busy debating whether it was Turbine or Warner Brothers' decision (the latter recently acquired the former), but the real question should be whether or not the conversion to F2P will mark the same or similar results as DDO experienced. There are no concrete numbers, but by many estimates LotRO enjoys over several hundred thousand subscriptions. When DDO went F2P the move re-sparked interest in the title and Turbine was later able to report that subscriptions (which were now optional) had tripled and the amount of players had increased exponentially overall.

It was a true turnaround success story. DDO, struggling to find its footing in a crowded market, managed to escape cancellation by innovating in its business model. Perhaps LotRO, while not nearly as troubled as its sister game, is hoping to enjoy similar levels of success. Maybe the increase in subscriptions won't be so high, but perhaps the amount of Turbine points spent will be substantial. LotRO is a theme-park adventure through Middle-earth, which previously was enjoyable for one low entry fee. This fall that will all change, and while unfounded as of yet, there may be reason to worry about what will happen to Middle-earth when the Free Peoples really become the "Free!" peoples. Here then is a brief list of five reasons you should be worried about a F2P LotRO.

Read Five Reasons to Be Concerned about LotRO F2P.

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