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Five IPs to Bring in a New Demographic

Posted Oct 20, 2009 by Jon Wood

Five IPs to Bring in a New Demographic

In this week's list, Jon Wood looks at five IPs that, by taking the focus off of combat systems, might bring a new demographic of users to the genre.

The List

When I originally sat down to formulate this week's list, I was going to call it - Five MMO IPs to bring in a female audience. Then, I thought better of it. First, because putting a title like that on a list is basically asking for controversy, then I'd spend the next week reading about how sexist I am. Second, because it would have been a misleading title. While I suppose that the demographic most missing from a lot of current style MMOs might be female, I think that there are probably a good number of men who fit into the category as well.

In order to explain the point of this list a little bit better, I'd like everyone to take a trip back in time with me back to the playground. If you look at the way that children play, there are essentially two kinds. The first, which is more stereotypically ascribed to males, is competitive and often at least slightly combat-oriented, whether it's tag, or the ever controversial cowboys and Indians, king of the mountain or something else. The second, which is more commonly ascribed to females, is cooperative, non-competitive and is explicitly non-combat related often involving group goals.

Read The List: Five IPs to Bring in a New Demographic.


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