The main scenario in the 4.4 update to Final Fantasy XIV is called Prelude in Violet that centers on the mystery deepens around the "man who wears Zenos's face continues to move unchecked, sowing the seeds of strife". This is part of the first information to be released on the new 4.4 microsite over the coming weeks. In addition to the main scenario description, readers also learn about The Burn and Saint Mocianne's Arboretum (Hard) dungeons and more.
An additional piece of 4.4 will be Doman Reconstruction:
Efforts to rebuild Doma are proceeding apace, with the Shazenkai leading various projects around the enclave. Although the settlement has already seen significant improvement, there is still much to be done before the scars left by years of imperial occupation can begin to heal. Luckily, Kozakura is on hand to direct the reconstruction and distribute funds where they are most needed, although she and her comrades must rely on contributions from others if their plans are to come to fruition.
Check out the Final Fantasy XIV site and keep coming back over the coming weeks.