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'F2P' Yields Big Bucks to Genre Winners

Posted Nov 09, 2011 by Suzie Ford

'F2P' Yields Big Bucks to Genre Winners

According to a new study published by NewZoo, the overall free to play market spending by worldwide games is up significantly over 2010. The study indicates that Americans spending money on F2P titles is up 24% to a total of $1.2 billion.

Good financial reports do come with a caveat, however:

“The MMO games market is rapidly turning global. It has become increasingly important for MMO developers and publishers think carefully about which titles to publish in what territories and how to adapt the games according to local preferences, including monetization models that work best. Recent lay-offs and the sudden death of Lego Universe are serious warnings for the MMO games industry . Success will also strongly depend on how MMO companies extend their unique gameplay and IP across other game platforms, specifically mobile..” according to Peter Warman, CEO of games market research firm Newzoo and co-author of the 2011 MMO Games Market Report. The report compares key regions and provides country-specific data to support decision makers. A summary of key facts and insights are highlighted in the free Newzoo Trend Report: “MMO Games, Massively Popular"

Read the full report by clicking the link above to download the .pdf document.

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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