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Expanding the World of Subscription-Craft

Posted Apr 23, 2010 by Michael Bitton

Expanding the World of Subscription-Craft columnist Jaime Skelton writes this week's piece about the recent expansion of subscription options for games, and what else can be done to further expand on these options.

Jaime Skelton

This week, Sony Online Entertainment introduced a new subscription option for players of EverQuest II called “Passport.” The subscription plan costs $5, and allows players to play three consecutive days per month. Designed for casual players, multiboxers, and the noncommittal, the subscription plan lets players basically blitz-play the game for three days out of a month. The plan is not without its flaws: players get 72 consecutive hours, meaning they can't pick and choose three days out of the month; this also means if a player chooses to spend more than three days out of the month, they'll still end up forking out for a full month on top of the $5 they spent.

On the surface, it might seem the Passport is a terrible business idea. $5 for 3 days is three times the daily amount paid by a regular subscription; a poor choice for the person who's positive they would get more use out of a regular subscription. However, with a portion of players cutting their gaming budget – possibly only visiting a few days out of the month as it is for special events or just to check in on friends – the Passport is offering a new economical option.

Read Expanding the World of Subscription-Craft.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB