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EU and NA Won’t Receive Lost Ark in 2020

Poorna Shankar Posted:
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It looks like Lost Ark may not come to EU and NA in 2020 after all, despite Smilegate stating last year that the game may hit EU and NA someday.

Details come via Altchar, which cites localization as the big culprit. As with anything localizing a game into multiple languages is a time consuming effort. Since language does not translate one-to-one, time and care must be taken to ensure any language and cultural idiosyncrasies make sense in translation.

Altchar also cites focus on the Japanese version as another reason for lack of an EU and NA release in 2020. Its falling popularity in native Korea might be another reason,

“…according to reports, Lost Ark is losing popularity in Korea pretty fast due to its poor endgame and monetisation model, which is described by players as ‘pay2progress’.”


Poorna Shankar

A highly opinionated avid PC gamer, Poorna blindly panics with his friends in various multiplayer games, much to the detriment of his team. Constantly questioning industry practices and a passion for technological progress drive his love for the video game industry. He pulls no punches and tells it like he sees it. He runs a podcast, Gaming The Industry, with fellow writer, Joseph Bradford, discussing industry practices and their effects on consumers.