Epic has announced that the first million in revenue of all games on its Epic Games Store will be waived from fees, and it’ll be implementing game microtransaction shop systems for EGS—independent of current app stores.
“Starting in June 2025, for any Epic Games Store payments we process, developers will pay a 0% revenue share on their first $1,000,000 in revenue per app per year, and then our regular 88%/12% revenue share when they earn more than that,” the announcement reads.
The post also announces the implementation of a “webstore,” through which developers can sell microtransactions. These purchases will be independent of Apple’s App Store and the Google Play Store; Epic infamously got into a legal tassel with, and won against, Apple for anticompetitive practices, including a 27% cut of all out-of-app transactions and a 30% cut of all app purchases, so this seems like a direct answer to that victory.
There was a 2023 test run of the first-million revenue program, called the Epic First Run Program, where developers could opt into the program if they were a “new release game or app which has not been previously released on another third-party PC store or included in a subscription service available on another third-party PC store.” In short, it was an EGS exclusivity incentive, whereas the new announcement makes this apply to all games.
Epic Games Store has generally been considered the more developer-friendly option in general, in comparison to not only the app stores, but also Steam, which, while more popular as an option, takes a 30% flat cut of all sales from developers, regardless of size.