Epic Boss Believes that Games Store Exclusives Work Despite Dedicated Steam Gamers' Complaints
Epic's Tim Sweeney has come out in defense of exclusive titles found on the Epic Games Store. In a long series of Twitter posts, Sweeney stated that he believes that "exclusives are the only strategy that will change the 70/30 status quo at a large enough scale to permanently affect the whole game industry". Further, despite the unpopularity of exclusive titles by "dedicated Steam users," the program is working.
In judging whether a disruptive move like this is reasonable in gaming, I suggest considering two questions: Is the solution proportionate to the problem it addresses, and are gamers likely benefit from the end goal if it’s ultimately achieved?— Tim Sweeney (@TimSweeneyEpic) June 26, 2019
Other takeaways from Sweeney's posts:
- 30% "tax" is more than the entire profit of studio building a game.
- "The strategy of exclusives is proportionate to the problem".
- Even if what the company is doing isn't ultimately successful, the industry will change and other stores "will significantly improve their terms".
- The extra 18% developers bring back leads to reinvestment, profit and price reduction.
- All of the above ultimately benefits gamers.
- Epic is facing its challenges and solving problems that arise.