It seems only yesterday that Enad Global 7, or EG7, was in the news over their acquisition of Daybreak. Well, they’re back for another acquisition, this time grabbing up Innova for a reported $109 million. Here are some of the details around the latest acquisition.
To back up just a bit, EG7’s acquisition of Daybreak happened late last year. In a press release at the time, they outlined their reasons for purchasing Daybreak, the developers behind EverQuest, H1Z1, and PlanetSide,
“Daybreak has a total of approximately 178 million registered users, with potential to leverage for marketing and reactivation. [...] The acquisition of Daybreak will further strengthen and add diversification to EG7’s IP portfolio through acquisition of best-in-class original and third-party IPs (EverQuest, The Lord of the Rings, Dungeons & Dragons, DC Universe Online).”
This brings us to the here and now. If you’re unfamiliar with Innova, they’re a publisher headquartered in Luxembourg with offices in Russia. The investor report (via MassivelyOP) from February of this year provides additional information giving us insight into why EG7 was interested in acquiring Innova.
The report points to a “diversified portfolio of live titles,” which include games like Lineage 2, Ragnarok Online, and Point Blank. The report also cites that Innova is quite well known in EU, CIS, and Asia in addition to being considered a “high value proprietary technology,” like having their own game distribution. And, of course, the hundreds of thousands of MAU (monthly active users) doesn’t hurt either.