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Editorial: The 600lb Gorilla

Posted Oct 18, 2006 by Dana Massey

Editorial: The 600lb Gorilla

Jeremy Starley pens this new editorial that gives developers tips on how to learn from, but not rip off World of Warcraft.

The flood of recent articles written about or by MMORPG developers on the subject of how to capture more players - and, by default, more money - has led me to believe that most developers still do not quite grasp the concepts that have driven the sales of one of the most popular MMORPGs of all time: World of Warcraft (WoW). Article after article, I read ideas that have little to nothing to do with the very simple reasons WoW is the 600lb gorilla in the mist that is the MMORPG market.

Fear not, oh lost developers. I'm going to point out three simple things you can do to have your very own gorilla.

The whole article is here.

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