Trending Games | World of Warcraft | Overwatch | Guild Wars 2 | Bless

    Facebook Twitter YouTube Twitch.tv YouTube.Gaming Discord
Register
Quick Game Jump
Members:3,795,406 Users Online:0
Games:981 

Newsroom

Newsroom

Filter Week Filter Game
RSS

Editorial: MMO Advertising

Posted Dec 29, 2005 by Dana Massey

Editorial: MMO Advertising

In a new editorial, Lead Content Editor Dana Massey looks at the future of advertising in online gaming. Is it right? If you accept it's here to stay, how best to do it? The issue raises a lot of questions.

Over the past year, we’ve begun to see the first inroads of advertising into massively multi-player online games. First, an older version of Anarchy Online became free to anyone who does not mind ads. Second, for a time, EverQuest II introduced a ‘/pizza’ command that lets player order a real life pie without leaving their keyboard. Then, SOE announced that they have partnered with the same folks powering Anarchy Online’s advertisements to put them into Planetside and The Matrix Online.

For developers and publishers, this represents a new frontier of income that has long been established in other entertainment mediums: digital product placement. Yet, how have consumers reacted? To date the range of emotions have gone from indifference to anger. As we look to the future, I want to examine firstly whether this path is a fair one, and secondly what forms are most appropriate for players and effective for advertisers.

You can read the full editorial here.

 advertisement