Confirmed via The War Z's official Facebook page, the game's early beta access will begin at 2:30pm Pacific, 5:30pm Eastern.
2:30PM PST LAUNCH CONFIRMED ! Check link in your order receipt after 2:30PM PST
Players who have ponied up and pre-ordered the game will be able to begin downloading and playing the post-apocalyptic MMOFPS this afternoon and evening barring any server issues.
EDIT: Remember those server issues we talked about? Yeah, TheWarZ.com's download page is currently down, and hopefully soon it will allow us all to start our downloads and beta-playing. As of 6:05pm EDT, the community team posted this:
3:05PM UPDATE : Final checks are in progress. Still there're some issues with game availability in Oceania and SEA regions.
Head over to www.thewarz.com for more information.