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EA Will Launch EA Play Desktop App As It Rebrands

Better than Origin?

Poorna Shankar Updated: Posted:
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EA is set to launch a new beta EA Desktop app as it makes the move to rebrand its Origin service and move toward its EA Play service.

As reported by VentureBeat, EA had previously mentioned that it intends to rebrand EA Access and Origin Access under a single EA Play brand. Michael Blank, EA SVP, spoke to GamesBeat about the new app,

“The EA Desktop app is being designed to deliver a frictionless and socially connected experience that is faster for players to get into their games. We have revealed some of this, but we haven’t revealed all of it.”

Apparently, we can expect a smoother, faster experience with the app compared to Origin. It should also be easier to navigate and find games. If this pans out, this should be welcome news for PC gamers considering Origin’s reputation for being rather cumbersome and unresponsive. Additionally, you can register for the beta if you want. It should be noted that all your progress, games, and friends will carry over to the new app.


ShankTheTank

Poorna Shankar

A highly opinionated avid PC gamer, Poorna blindly panics with his friends in various multiplayer games, much to the detriment of his team. Constantly questioning industry practices and a passion for technological progress drive his love for the video game industry. He pulls no punches and tells it like he sees it. He runs a podcast, Gaming The Industry, with fellow writer, Joseph Bradford, discussing industry practices and their effects on consumers.