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Does Slow and Steady Win the Race?

Posted Oct 09, 2009 by Jon Wood

Does Slow and Steady Win the Race?'s Jon Wood has updated his Staff Blog, this week discussing the idea that starting witha small number of subscribers and growing may be a better MMO strategy than selling a million copies and losing subs quickly.

Jon Wood

I know there’s been a lot of talk about EVE Online over the last week or so, but after attending the company’s Fan Fest, I was left with a lot of thoughts in my head about not only that game, but the MMO scene in general.

This past week, I wrote an article that took at look at the Statistics of EVE. In it, the company reveals that its subscriber base has grown over the course of six years from 25,000 to over 300,000. That kind of growth is just, well, shocking when it comes to looking at MMOs. It’s very rare to see a game that doesn’t peak shortly after launch and then decline over time from there. That’s the pattern we’ve seen time and time again from just-launched MMOs and the slow decline is getting faster and faster with every new launch. Just look at Age of Conan and Warhammer Online as examples. Their falls from millions of copies sold to far less that that number in subscribers took almost no time at all.

Read Does Slow and Steady Win the Race?


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