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CEOs Skeptical on In-Game Advertising

Posted Jan 30, 2008 by Keith Cross

CEOs Skeptical on In-Game Advertising

Gamasutra is reporting on comments made by Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer in the Financial Times, where they express doubts about the future of in-game advertising, and advertising in the digital landscape.

Sony Group CEO Howard Stringer and Activision Blizzard CEO Bobby Kotick have both voiced their skepticism over the potential growth prospects for in-game advertising, in a new joint interview at the World Economic Forum in Davos, Switzerland.

Speaking to British newspaper the Financial Times, Stringer commented that “The [supposed] solution to everything at the moment in the digital space is ad-supported. While advertisers are happy to talk that up, there is a limit to the amount of money available.”

Read more here.

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