You heard that right, World of Warcraft just got an in-game (pet) store. The new store is selling two new pets: the Pandaren Monk Charity Pet, and the Lil' K.T., mini-Lich pet. Both pets will sell for $10 a pop, with 50% of the Pandaren Monk's proceeds (for Pandaren Monks sold between now and the end of the year) going to the Make-a-Wish foundation.
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It's important to note that these pets are strictly vanity pets and serve no combat function whatsoever.
For additional information on the new service, check out the Pet Store FAQ.
