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Blog : Playboy MMO and No One Cares

Posted May 21, 2009 by Jon Wood

Blog : Playboy MMO and No One  Cares

Featured blogger UnSub has written an interesting entry regarding the recent announcement that Playboy would be throwing their hats into the MMO ring and the mediocre-at-best recation of fans and the media.

About two weeks ago, Jolt Online Gaming announced a browser-based MMO with a large, well known IP behind it: Playboy Manager. News sites dutifully carried the press release, then it sank without trace. It received less serious attention than the latest regionalised version of a Korean F2P title. No-one really cared.

There are a number of reasons for no-one caring about this title. Firstly, it is a pretty obvious attempt from Playboy to try and remain relevant in the Internet Age. The original success of Playboy as a brand wasn't the naked women - though they helped - nor the articles - which helped people pretend they were buying the magazine for something other than the naked women - but the lifestyle it portrayed. In short, Playboy stood for classy sleaze - you could be as debauched as you liked, but provided you finished off with caviar and champagne, you would still have style.

Read Playboy MMO and No One Cares


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