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Blizzard Teams Up with Facebook for Social Media Integration

Blizzard game players will soon be able to use their Facebook accounts to log into any of the studio's stable of games and will be able to take advantage of the social media platform's new live streaming ability, Live API, to show off epic battles on the fly. Facebook log in and streaming will be added via the Battle.Net launcher sometime in July.

According to the press release (linked below):

Adding Facebook Login will pave the way for new social functionality in Blizzard games while highlighting Facebook’s capabilities as a platform for sharing, viewing, and discussing AAA game content. As an example, Blizzard is in the process of incorporating Facebook’s Live API in order to create its own “Go Live” streaming functionality for its games. When this functionality is implemented, players will for the first time be able to livestream their Blizzard-gaming sessions directly to their Facebook timelines, and friends will be able to subscribe and be notified when new streams are available.

“Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other,” said Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment. “We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.”

Read the full press release at Blizzard Press Center.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom

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