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Blizzard Leads ATVI to Better-Than-Expected Earnings

Posted Aug 03, 2017 by Suzie Ford

Blizzard Leads ATVI to Better-Than-Expected Earnings

Blizzard scored big for ATVI in Q2, accounting for 42% of this quarter's revenue. King performed well too with 35% of revenue and Activision bringing in the final 23%. In addition to leading revenue generation, Blizzard is also the only one of the three that saw year-over-year growth in "player engagement", the new metric that many companies use now to account for success.

Blizzard's stock profits rose 60% over last year, from 0.20 / share last year to 0.32 / share this year.

ATVI projected $1.42B for the quarter, but the combined companies generated $1.63B for the quarter, a 4% increase over last year.

Blizzard had record first-quarter time spent, up a double-digit percentage year-over-year. In late January, Overwatch had its fourth seasonal event, Year of the Rooster, to celebrate the lunar new year. The event drove engagement records for the game. Blizzard launched a fifth seasonal event in April, Uprising, including a player-versus-environment game mode which drew record time spent. With a regular content and feature update cadence, World of Warcraft® time spent grew year-over-year in the first quarter. Hearthstone set a new all-time Daily Active Users (DAUs)B record last month with the release of a new expansion, Journey to Un'Goro™. In April, Blizzard also launched Heroes of the Storm® 2.0, bringing players back into the game.

Blizzard's revenues from in-game content grew more than 25% year-over-year, driven by revenues from World of Warcraft in-game content and continued strength of Overwatch customization items.

You can check out the full report on the Activision-Blizzard investor report page.

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Suzie Ford / Suzie is the Associate Editor and News Manager at MMORPG.com. Follow her on Twitter @MMORPGMom