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Aria: Billing & Customer Management

Posted Mar 07, 2007 by Laura Genender

Aria: Billing & Customer Management

While we all love pretty graphics and good gameplay, customer service and ease of billing can make or break a gaming experience. Enter Aria, a company focusing on making our lives easier through on-demand billing and customer management available to game developers.

Today at the Game Developers Conference 07 in San Francisco, Aria Systems - the leading provider of on demand billing and customer management - announced that it has signed several significant new contracts to provide critical back-office support for 11 online games slated for release in the next twelve months.

Although the player experience in these titles will range from high-seas adventure in search of rich rewards to surviving post-plague and nuclear holocaust earth, customers across the board will experience superior customer support and accurate billing thanks to Aria's highly configurable payment and business support engine. Developers and publishers alike have been impressed with Aria's ability to support the rapid acquisition of players, accelerate cash flow, and maintain profitable long-term relationships with customers.

"While the media emphasis in advance of game launch might focus on graphics, gore, and glitz, all the development effort in the world won't make much difference if you can't make money and retain players," said Ed Sullivan, CEO & Founder of Aria Systems. "The games which are most successful in the long-run know that they must also optimize back-office functionality to build an efficient and lucrative platform for a single game or an entire catalog of titles."

Games/organizations that have recently signed contracts for Aria products and services include: Flagship Studios/Ping0; Flying Lab Software; Trade Wars (Sylien Entertainment); Fallen Earth (Icarus Studios); and Fury (Auran Games) and several other titles which remain confidential in advance of their official launch.

"There are many billing solutions out there, but few are as flexible as Aria," said Sylvain Rochon, President of Sylien Entertainment. "The Aria team 'jumped through hoops' to configure the solution to our business model and our product. It's the right solution for any game developer in need of a customizable and competitively priced billing solution."

"We're delighted to work with Aria, they have the most complete and robust billing system out there in the market today and it was easily integrated into our 3D online world platform," said Christophe Watkins, VP Business Development for technology provider Icarus Studios. "We add great functionality and retain control, flexibility and versatility for the pricing solutions and service proposed to our customers and end users."

"We needed a billing solution providing the maximum ease and convenience for our players with a secure, robust back end that interfaces seamlessly with our game and website," said Paul Whipp, Fury's Producer. "Aria has provided just what we need."

Aria will be holding meetings with prospective clients and demonstrating their billing and customer management solution during this week's Game Developers Conference. To schedule a one-on-one consultation or demonstration, contact Fran Grady via email at


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