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ArenaNet's Jeff Strain Unveils "Undead Labs" Studio

Posted Nov 23, 2009 by Michael Bitton

ArenaNet's Jeff Strain Unveils "Undead Labs" Studio

Jeff Strain, the former co-founder of ArenaNet who parted ways with NCsoft this August has pulled back the curtain on his newest project in an announcement made today. Strain has formed the Seattle based game development studio "Undead Labs" with the intention to develop a zombie themed console MMOG.

An excerpt from the announcement is available below:

Undead Labs’ sole focus will be to create the definitive massively multiplayer online zombie game (MMOZ) for console gamers. Nothing screams funny quite like wading into a group of rotting zombies with a lawn chair and a box of sharpened HB pencils, and nothing says fun quite like doing it with your friends, whether online or on your sofa. Undead Labs is committed to bringing to life an MMO loaded with action, humour and, of course, a lot of zombies, because the world doesn’t any need more dragons.

Strain left NCsoft last summer to build a creative studio around the most talented – and zombie-loving – developers in the industry, and to pioneer a new development model that will create a new breed of MMO built from the ground up for console gamers.

“Every time I see a good zombie movie with friends, we spend days debating our strategies for surviving the zombie apocalypse,” said Strain. “The police station or the supermarket? Garden rake or staple gun? Bach or The White Stripes? I’m a game developer, so I’d probably be useless for anything other than ghoul bait, but I’m excited to have the opportunity to build an MMOZ that lets us put those strategies to the test and find out for sure.”

Add MMOZ to your long list of gaming acronyms, guys.

Eurogamer scored an interview with Jeff Strain to discuss today's announcement, read it here.

The official Undead Labs site can be viewed here.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB

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