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Aihoshi: Why Publishers Import Old MMOs

Posted Jul 20, 2009 by Dana Massey

Aihoshi: Why Publishers Import Old MMOs

How many times have you seen a cool looking new MMO and found out that it's actually been online for years in a different country? Publishers often localize games to North America years after their initial launch, and this practice has become a knock against the F2P genre. This week, Richard Aihoshi looks at why publishers do it.

There's no denying that quite a few free to play games arrive in North America after they have launched elsewhere, most often in Korea or China. In some cases, the time span between these two events can be measured in years, a fact that certain observers seem to delight in pointing out whenever possible, even generalizing it as a knock against the entire category.

Whether this is fair is primarily a matter of individual opinion, but it always comes up to some degree, which means any publishers that decide to import older titles have to expect it. They also know it's difficult, even effectively impossible, to change the minds of many people who hold this viewpoint. Obviously, these factors aren't enough to deter the ones that go ahead anyway.

Read it all here.


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