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Aihoshi: The Young Female Audience

Posted Sep 21, 2009 by Dana Massey

Aihoshi: The Young Female Audience

Hello Kitty Online and other projects are going after a demographic that has largely been ignored: young females. Richard looks into this in more detail.

Richard Aihoshi

This distinction can be rather convenient, but it's artificial and thus only accurate to varying degrees. In the case of HKO, quite a few people automatically classify it as for girls solely on the basis of its brand. With the vast majority of Sanrio's customers and fans being female and young, it would be pretty foolish for the game not to aim for this demographic. However, this is often taken to mean that it's also casual. In reality, as Wei points out, the extent to which this is so primarily depends on its mechanics, not its target audience.

That said, there's no denying HKO is a girl game, which naturally leads to the question of what makes it so. "While many casual games are certainly female friendly," says Wei, "they are not specifically designed for girls." He cites The Sims as a franchise with a predominantly distaff fan base, stating that although it leans in the casual direction and has dollhouse-style play rather than immersive, it wasn't necessarily developed just for this particular audience.

Read it all here.

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