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AGC Talk: Moving Beyond Men in Tights

Posted Sep 11, 2006 by Dana Massey

AGC Talk: Moving Beyond Men in Tights

Jon Wood sat in on a panel interestingly called "Moving Beyond Men In Tights". This talk was given by Damion Schubert of BioWare Austin. Here is his report:

Working for a news site like this one, I have the opportunity to look at what people are saying about games, both on the side of the players and the developers. One thing that both sides have in common, even if they don’t realize it, is that they are both continually talking about the idea of innovation. Developers and Players alike are asking why we keep churning out so many “WoW clones”, games that simply copy and paste what has worked in the past. Schubert seemed to have a very simple answer. Because it works.

Schubert though, wanted to talk about ways that developers could innovate and still make a game that people wanted to play. The solution is “smart innovation”. Smart innovation, he told us, is “listening to and understanding the needs of your customers”. He says that one of the problems is that he sees far too much of what he called, “Crazy Innovation” which he defined as innovation that confuses people; no one cares about, and costs a lot of money. Another problem he noted was the industry Producer who, when presented with a design problem, says “What would WoW do?” He was quick to point out that while the industry often says that WoW simply was not innovative, they did have one huge innovation. WoW is soloable.

You can read more here.


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