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AGC Panel: The MMO Rant

Posted Sep 15, 2006 by Dana Massey

AGC Panel: The MMO Rant

The MMO Rant is a highlight each year at AGC. This year, Richard Vogel (BioWare Austin), Scott Jennings (NCSoft), Matt Firor (X-Mythic, Ultra Mega Games), Jessica Mulligan (X-Turbine, consultant) and Lorin Jameson (SOE Austin) teamed up to deliver the fireworks.

Scott Jennings kicked things off with a rant on “service after the sale”. He pointed out that customer service people are universally the lowest paid across the industry and pointed out that Blizzard was among the industry leader in this category with a ratio of one CS rep per 5000 players. He pointed out that many companies go even further and simply farm this out to a third party.

He then took aim at World of WarCraft’s peer-to-peer patch distribution system, calling it “insane”.

Finally, Jennings took a swipe at David Perry and Acclaim’s plan to support their MMORPGs through advertising. He joked that players could even turn them off for a “50% decrease in experience gain”. While his point was taken, it did somewhat misrepresent what Acclaim actually has planned. Nonetheless, he was quite clearly against such a model.

You can read more here.

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