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AGC Panel: PR Strategies

Posted Sep 08, 2006 by Dana Massey

AGC Panel: PR Strategies

It sounded boring on paper, but it was a blast. At AGC we sat in as Susan Bohle of The Bohle Company, Sean Kauppinen of Kohnke Communications (Moderator), Chris Kramer of Sony Online Entertainment, and Jason Wonacott of Webzen chatted about "Emerging PR Strategies in MMORPGs".

The panelists agreed that there is a great fragmentation of the industry in the current market place with the ease of setting up website and blogs on the internet. There has been a explosion of sites on the internet and the panelists also agreed that more and more time is required to get their message out.

“Your ROI [return on investment] on small sites can be as much or even more than the traditional large news sites,” said Chris Kramer. Jason Wonacott agreed. “You have to have something really sexy or different to get noticed.” With Susan Bohle concluding that it’s “harder to get your message across and through all the noise.”

You can read more here.


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